Printing Brochures In Full Color
100# Matte Book, 8.5x11

HOTGLOSS Printing in Sacramento California, provides beautiful printing for extraordinary:

• Flyers
• Technical Reports
• Proposals
• Product Sheets
• Sell Sheets
• Brochures
• News Letters

The public expects a "credible" company to have printed sales literature. If you want people to recognize you mean business, you need a brochure.

Brochures are a traditional and effective promotional tool for every business or organization.  Brochures can be distributed many ways, with direct mail, at seminars, training sessions or events. Printed brochures increase the perception of legitimacy and stability of your business. A good brochure will inform prospects about your organization, distinguish you from competitors, highlight important information as well as elevate awareness of your concern. Even if your business is Internet based, people will want a printed brochure to read and examine at their convenience. Brochures also support other marketing efforts like direct mail, sales presentations etc.

HOTGLOSS Printing’s brochures are printed on heavy 100 lb. gloss or matte book paper for a professional look and feel.

An effective brochure could include:

• Business or organization name
• Logo
• Business address
• Phone number
• Fax number
• Email address
• Website address
• Map

Choose brochure colors that match the mood and tone of the content. A fun event may use bright colors where as a business or legal brochure may require darker earth tones to represent a serious and confident tone.

When selecting fonts for the main body of your brochure, select fonts that are easy to read, avoid overly decorative styles. Keep your font choice to a limited selection of two or three fonts. Choosing too many fonts can create a busy look reducing effectiveness and readability. Keep the brochure easy to read by avoiding all uppercase letters in the text body. If you need text to stand out, try the bold style or choose a different font color.

Write your brochure, sell sheet or flyer from the prospect’s viewpoint. What information will interest the reader the most? Answer the readers concerns while avoiding unnecessary detail. What information is critical to making a purchase decision? Think about the questions you hear most form your customers and answer them as concisely as possible. Organize the brochure’s information carefully and create clear headlines so prospects can easily find what they want to know.

Put an interesting headline on the cover. Give the reader a reason to open the brochure and read it. Too many companies place just a logo and business name on the cover. Try, special invitation inside, free report, exclusive discount or private sale. Whatever the headline, you should entice the reader to discover more.

Proofreading the brochure is a critical step

Have two people not involved with the brochures production proofread the final draft. It’s much more effective to have someone with a fresh perspective and eyes look for errors.